Technical Onboarding for Sales and Marketing Professionals

Accelerate the time to proficiency for new sales and marketing hires

Sales and marketing professionals new to streaming media face a steep learning curve of technologies, techniques, acronyms, standards, and workflows. The lack of this knowledge hinders their ability to effectively represent your products and services to prospects, the press, and other influencers. 

In about half a day, Streaming Media 101 for Sales and Marketing Professionals provides the streaming-related knowledge and perspective that would take months to acquire without a structured program.

It allows new professionals to understand the challenges that your prospects face and how your products and services uniquely resolve them. It enables new marketing staff to write meaningful marcom that resonates with prospective buyers and new sales reps to effectively present your product or service. 

Streaming Media 101: Sales and Marketing Professionals

Who this course is for:

  • Sales and marketing professionals selling streaming-related products and services who need an comprehensive overview of the streaming industry, including key technologies, techniques, acronyms, workflows, and industry players.

  • Marketing and sales professionals serving companies who sell streaming-related products and services

What You Will Learn

In about 3.5 hours, you will learn:

  • An overview of VOD and live workflows and industry players and ecosystems.

  • What codecs and encoders are and what they do.

  • Encoding basics like resolution, frame rate, and bitrate control techniques.

  • The difference between standards-based and open-source codecs and the identity and key differentiators of key codecs from both sources.

  • What adaptive bitrate technologies are, how they work, and high-level USPs of HLS, DASH, and CMAF.

  • About key streaming technologies like DRM, QoE, QoS, and Low-Latency streaming, and critical services like CDNs.

Testimonials from Our Corporate Buyers

(For Streaming Media 101: Compressionists, Engineers, and Developers Course)

“Instantly improves our ability to train new hires”

Michal Peter, HR Director, Bitmovin

“We needed a comprehensive video technology training course to quickly and effectively ramp up our newest back-end engineering hires to match our innovative and quickly-changing products. The integration of Jan Ozer’s Streaming Media 101 course into our Bitmovin Campus learning system instantly improves our ability to train new hires.”

Streaming Media 101 “Enhanced overall productivity”

David Trescot, Sr. Director at Dolby Labs

“Jan’s course is a “must watch” for new employees in our streaming media group. The course is highly valuable and continually updated. Students learn about encoding, packaging, delivery, and the streaming media ecosystem. Our team has enjoyed the class, and it has accelerated their learning in streaming media and enhanced overall productivity. Definitely a good investment!”

To earn the completion certificate, you will:

  • Video Lessons

    Watch over 35 video lessons (averaging about 7 minutes).

  • Quizzes

    Score 100% on over 25 quizzes that accompany key lessons and range from 3-8 multiple-choice questions.

  • Exercises

    Learn to install and use MediaInfo and Bitrate Viewer (MP4 Bitrate Viewer on the Mac).



Jan Ozer

Jan is a streaming consultant and contributing editor to Streaming Media Magazine, where he teaches courses on Video Quality Metrics, FFmpeg, and other topics at Streaming Media Events in New York City, Los Angeles, and London. Jan is the author of Video Encoding by the Numbers, which uses video quality metrics to direct key encoding configuration decisions and differentiate codecs and encoders, and the author of Learn to Produce Video with FFmpeg in 30 Minutes or Less which is available on Amazon and other online sites.

Course curriculum

  • 2

    Section 1: Technology Fundamentals

    • Lesson: Codecs and Compression

    • Quiz: Codecs and Compression

    • Where Codecs Come From

    • Quiz: Where Codecs Come From

    • Lesson: Codecs and Container Formats

    • Quiz: Codecs and Container Formats

    • Lesson: Distribution Alternatives

    • Quiz: Distribution Alternatives

    • Lesson: The Big Picture: Understanding the OTT Ecosystem and Components

  • 3

    Section 2: Tools and Metrics

  • 4

    Section 3: Generic Encoding Parameters

    • Lesson: What is an Encoder and How Do They Work?

    • Lesson: Configuration Basics

    • Lesson: Resolution and Aspect Ratio

    • Quiz: Resolution and Aspect Ratio

    • Lesson: Bitrate Control Techniques

    • Quiz: Bitrate Control Techniques

    • Lesson: Frame Type Overview

    • Quiz: Frame Type Overview

  • 5

    Section 4: Encoding With H.264

    • Lesson: Introduction to H.264

    • Quiz: Introduction to H.264

    • Lesson: Encoding Audio: Codecs and Configuration Options

    • Quiz: Encoding Audio and Configuration Options

  • 6

    Section 5: Working With Other Codecs

    • Lesson: Comparing H.264, HEVC, VP9, and AV1

    • Quiz: Comparing H.264, HEVC, VP9, and AV1

    • Lesson: Three MPEG CODECs, VVC, EVC, and LCEVC

    • Quiz: Three MPEG Codecs, VVC, EVC, and LCEVC

    • Lesson: New Rules of Codec Deployments

    • Lesson: New Codec Breakeven; When to Consider Adopting a New Codec

  • 7

    Section 6: Adaptive Bitrate Technologies

    • Lesson: Introduction to Adaptive Bitrate (ABR) Streaming

    • Quiz: Introduction to Adaptive Bitrate (ABR) Streaming

    • Lesson: HTML5 Playback Architecture

    • Quiz: HTML5 Playback Architecture

    • Lesson: Choosing an ABR format

    • Quiz: Choosing an ABR Format

    • Lesson: The Common Media Application Format (CMAF)

    • Quiz: The Common Media Application Format (CMAF)

    • Lesson: Per-Title Encoding

    • Quiz: Per-Title Encoding

  • 8

    Section 7: Miscellaneous Topics

    • Lesson: Introduction to DRM

    • Quiz: Introduction to DRM

    • Lesson: Introduction to Low Latency Technologies

    • Quiz: Introduction to Low Latency Technologies

    • Lesson: Introduction to Quality of Service (QoS) and Quality of Experience (QoE)

    • Quiz: Introduction to QoE and QoS

    • Lesson: What is a Content Delivery Network (CDN) and When Do You Need One?

    • Lesson: What are Video Players and How to Choose One

    • Quiz: What Video Players are and How to Choose Them

  • 9

    Section 8: Producing Video On Demand

    • Lesson: VOD Production Overview

    • Quiz: VOD Production Overview

    • Lesson: Cloud or On-Premise Encoding

    • Quiz: Cloud or On-Premise Encoding

    • Lesson: Choosing an Encoder: Make or Buy?

    • Quiz: Make or Buy

  • 10

    Section 9: Producing Live

    • Lesson: Live Production Overview

    • Lesson: Encode On-Premise or In the Cloud

    • Quiz: Transcode On-Premise or In the Cloud