You’ll learn how companies acquire content, attract subscribers, and grow revenue through data, targeting, and personalized recommendations. You’ll also see how privacy laws, identity systems, and data restrictions are reshaping the way monetization works.
Next, you’ll learn what it takes to deliver content reliably, securely, and at scale. You’ll study video processing, encoding, adaptive bitrate packaging, digital rights management, and content delivery networks. You’ll get a clear view of the ad tech stack, from programmatic platforms to ad servers and delivery systems. The course also covers accessibility and inclusive design, and how they influence reach, regulation, and retention.
In under seven hours, you’ll have a working understanding of the full monetization engine and how to contribute both strategically and technically within any streaming organization.
In under seven hours, this course gives you a complete understanding of how streaming platforms generate and grow revenue. You'll learn:
Learn how AVOD, SVOD, FAST, TVOD, and vMVPD models make money
Master OTT pricing strategies, from free trials to bundles to premium tiers
Understand programmatic advertising end to end, including deal types, ad tech, and platforms
Learn how privacy laws, identity systems, and clean rooms are reshaping targeting and measurement
Learn to match content to the right business model and drive engagement through discovery and value
The tech stack behind monetization, from ad insertion to playout systems
Professionals who need a solid foundation in how streaming platforms make money, including subscriptions, advertising, and hybrid models.
Media and streaming pros moving into AVOD, SVOD, or FAST
Product managers and marketers at OTT services looking to grow revenue
Ad ops and strategy teams learning programmatic workflows
Agencies, consultants, or investors evaluating business models
Anyone new to streaming who wants a fast and focused onboarding
Introduction to Streaming Monetization
Subscription Video-on-Demand (SVOD)
Advertising Video-on-Demand (AVOD) and Free Ad-Supported TV (FAST)
Virtual Multichannel Video Programming Distributors (vMVPD)
Hybrid Video-on-Demand (HVOD)
OTT Pricing Models
What is Programmatic Advertising
Advertisers and Publishers
Automation Engines - Supply-Side Platforms and Demand-Side Platforms
Marketplaces - Ad Networks, Ad Exchanges, and Supply Side Platforms
How CTV Publishers Access Demand
Decision Support and Fraud Protection
Programmatic Support: Creative Media Platforms and Ad Servers
Understanding Video Ads
Working with Instream Video Ads
Working with Outstream Video Ads
Programmatic Deal Types
Privacy Law Compliance for Marketers
Data Uses and Sources in Programmatic Advertising
Replacing Cookies With Data-Driven Alternatives - Introduction
Replacing Cookies with First-Party Data
Replacing Cookies with Server-Side Tracking
Universal ID and Device ID-Deterministic Identity in a Post-Cookie World
Data Sharing and Clean Rooms in a Privacy-First Ecosystem
Google's Privacy Sandbox
Ad Insertion: Server Side, Client Side, and Server Guided
Ad Insertion Standards and Protocols
Introduction to SCTE-35
Yield Optimization for Publishers
Targeting and Optimizing Ads in the Mobile Ecosystem
Ad Performance Metrics: What to Track and Why
Financial Metrics for Ad Campaigns
Content Acquisition Strategies
How Monetization Models Shape Content Strategy
Content Discovery and Recommendations
Content Performance and Analytics
Content Valuation and ROI
Original and Licensed Content Libraries
Syndication & Aggregation in Streaming Media Workflows
How AI Is Reshaping Content Development and Licensing
Subscriber Acquisition Tactics
Churn Management and Retention Strategies
Churn Management Case Studies
Why Live Streaming Is Growing and the Challenges it Presents
The Live Streaming Tech Stack
Protecting Premium Content
Accessibility in Streaming
3Play Chief Growth Officer Lily Bond Talks Accessibility, Localization, and Service Expansion
Content Management and Playout
Video Processing & Delivery in Streaming Media Workflow
User Experience & Personalization in Streaming
User Management & Billing
Analytics Monitoring Performance
Multi-Platform Apps UI/UX
Jan Ozer
Jan is a recognized expert in streaming media who has tested codecs since 1993 (not a misprint) and has taught in-person and online courses on video and streaming production since 1995.
Jan is a contributing editor to Streaming Media Magazine, where he tests and reports on codecs, encoders, and related products and services. Jan has authored multiple books on streaming production, including Video Encoding by the Numbers: Eliminate the Guesswork from your Streaming Video and Learn to Produce Video with FFmpeg in 30 Minutes or Less.
Besides these courses, Ozer teaches workshops at Streaming Media online and in-person events. Overall, the Streaming Learning Center has served over 4000 students from some of the biggest names in streaming video.
